Graphic Communication Brand Strategy Creative Leader

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Limassol · Larnaca · Nicosia EU Remote

Dual degrees in Graphic Communication & Digital Marketing — blending creative design mastery with strategic marketing insight to craft bold, impactful brand identities and visual systems that captivate audiences and drive results across digital and print.

Art Direction Lead Design Editorial Design Responsive Design Design Meets Media Branding Art Direction Lead Design Editorial Design Responsive Design Design Meets Media Branding
Selected Work

Portfolio

Art Direction
Art Direction
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Global Brand Realignment

A comprehensive design audit of global expo brands established a unified visual direction for summits and sub-brands during a key restructuring phase.

SiGMA World · Creative Manager · iGaming
Design AuditEvent BrandingRedesign System
Art Direction
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Visual Governance

Strategic brand identities supported by clear visual and technical standards, ensuring consistency across digital and print projects.

SiGMA World · Creative Manager · iGaming
Brand SystemsCross-Team AlignmentGlobal Teams
Art Direction
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Branding Live: Global Events

Extensive exhibition print production developed with the Events team to support regional summits and sub-events, including awards, workshops, gatherings and etc.

SiGMA World · Creative Manager · iGaming
Event BrandingPrint ProductionMulti-Teams Collaboration
Art Direction
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Shaping Editorial Narratives

Leading editorial design and art direction for print publications in multiple languages, adapting layouts to diverse contexts.

SiGMA World · Creative Manager · iGaming
Editorial DesignMultilingualStrategic PlanningLocalised Design
Lead Design
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Scaling Design in Fintech

As the first in-house graphic designer at a fintech company in the payments industry, the role required establishing design foundations while supporting ongoing product and brand initiatives.

payabl. · Lead Designer · Fintech
Fintech BrandingTeam LeadershipProduct CollaborationDesign Ops
Lead Design
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Where Brand Meets the Road

Making the brand visible on the move, this confidential project transformed corporate vehicles into striking, one-of-a-kind brand experiences. Two BMW models were carefully selected and wrapped in collaboration with Pilakoutas Group.

payabl. · Lead Designer · Fintech
Corporate CarsMaterial & Print SelectionSignature Project
Creative Oversight: Video Projects
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Where Brands Meet Social Media
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Brand Affiliations
Who's Perpetua

Profile

Irene Perpetua Kokkinou
Full Name Irene-Perpetua Kokkinou
Nationality Cypriot
Languages Greek · English
On-site Limassol · Larnaca · Nicosia
Remote Europe (UTC+0 – UTC+2)
Background

Graphic Design isn't just my career — it's my native language. My journey began unconventionally: at 16, with no formal arts background, I self-taught a year's worth of design theory in under a month to gain entry into the school I knew I belonged in. This early drive set the tone for a career defined by determination, vision, and results.

I was accepted directly into the second year of A' Technical School in Limassol, graduating with highest honors as the first graduate of the 2014 class. I then earned a full scholarship to study Graphic Communication BA at UNIC and completed an MSc in Digital Marketing at UWL, combining creative expertise with strategic marketing insight.

Starting my career at 19, I progressed from a student placement to leading creative projects across global and local brands in fast-paced, multicultural environments. I have guided teams, mentored designers, and delivered solutions that balance visual impact with business objectives. My approach is strategic and adaptive — ensuring each brand's unique needs are met with design that is both compelling and effective.

Fearless
Drives bold ideas with creative confidence
Collaborative
Builds strong teams and shared vision
Visionary
Thinks beyond trends and boundaries
Impactful
Designs work that delivers real results
Strategic
Balances creativity with business thinking
Curious
Constantly learning, exploring, evolving creatively
Education
MSc in Digital Marketing
University of West London UWL
Digital Marketing Seminars
Practical Applications & Strategies
Graphic Communication, BA
University of Nicosia UNIC
Theoretical Dept. of Graphic Design
A' Technical School of Limassol
Certificates
Leadership Program Certified by MADEYOU.eu
Assistant Instructor Dr. Klimis Mastorides, Newspaper Workshop UNIC
European Industrial Project Innovation Design — Group Project
Career Path
Senior Graphic Designersocool 2025
Creative ManagerSiGMA World 2023
Lead Designerpayabl. 2022
Graphic Designerpayabl. 2022
Graphic DesignerLiquinix 2021
Graphic DesignerStademos Hotels 2021
Junior Graphic DesignerFX Primus 2020
Junior Graphic DesignerPafilia 2018
Graphic DesignerHercules Group 2018
Graphic Designer & Office Asst.UNIC 2014
11+ Years of Experience
Academic Sector
Fintech / Payments
Global Events / iGaming
Real Estate / Hospitality
Creative Industry
For Design
Illustrator
Photoshop
InDesign
Firefly
Acrobat
Procreate
Figma
Canva
For Operations
Op 1
Op 2
Op 3
Op 4
Op 5

let's create
together.

Don't wait any longer to achieve your goals. Ready to collaborate on your next brand, campaign, or visual system.

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